Parent’s Night Out

Notes for Success

There are time when Life = Work, but having the right systems in place will help you maximize your time, save on stress, and produce better results. The systems that you will learn in this notebook will help to do all of these things. They also produce amazing results and have helped us to completely sell out our PNO events!

I promise that if you follow these systems, you will find yourself with more time and less stress!

What’s in a Parent’s Night Out Kit?

A complete arrangement of done for you content designed to give your PNO a one of a kind experience unlike anything else.

Complete Snapchat Geofilter Sets

All of our Parents Night Out Kits include Snap Chat Geofilters. There are plenty of reasons why you should be using SnapChat Geofilters for your events. It’s a way to share live experiences virtually. The app enables users to send text, picture, and video messages to each other that disappear after they’re viewed. Users can also post these photos or videos to their “Story,” where anyone who follows them can view the message for the next 24 hours. Talk about creating a buzz! Share your PNO events with your own snapchat geofilters and create customized branding and pre-frame excitement for your next PNO event. Snaptchat is perfect for Parents Night Out Events, it is ideally suited to drive the sense of FOMO (“fear of missing out”) that spurs ticket sales and buzz. After all, Snapchats are sent and received instantly, so users see their friends enjoying your event while the event’s still happening!

Event Flyers to Market Your PNO Event

Research shows that people need to see specific marketing materials 10-20 times before making a purchasing decision. That means people are going to walk by your event posters without signing up. But, with our super innovative marketing designs, people will walk past your event flyers and and have what they see embedded in their minds. You can hand out flyers to your students or just hang up flyers throughout your schools lobby. Potential participants who get your flyer might pin it on their fridges. This encourages promotion within smaller circles of family and friends. Not only are flyers tangible, they add a personal touch to your message. Physically handing your potential customer a flyer will immediately create a personal relationship with them. Convincing someone to hold onto your flyer means they are going to look at it again later. Even if they decide not to participate, they’ll still give the flyer a second thought.

Social Media, Gif’s and Emails

All of our PNO kits include complete Social Media Campaigns, GIF’s for all platforms and a done for your email series that is sure to fill up your event. Don’t lift a finger or spend countless hours trying to recreate the wheel, we’ve done it all for you. Create excitement with social media images and use the professionally crafted emails and sales copy to increase engagement. Our GIF’s captivate peoples attention and can be used as conversation starters, because remember, social media is supposed to be used for social engagement. Last but not least, all of our PNO kits come with complete email drip systems that spark your students interest, convert people from potential participants to registered members!

High Quality Video Ads

Video consumption has taken the internet by storm, studies show that the total number of hours watched on YouTube each month exceed 3.25billion. The average number of mobile YouTube video views per day is 1,000,000,000. As a martial arts school owner / event marketer you need to catch your potential participants attention on the platforms they spend most of their time, and utilize the type of content they are consuming (VIDEO). Think of it this way, how many times have you seen a movie trailer on social media, and after watching you were so pumped up to see that movie you shared the trailer to all of your friends on social media. Using our high quality video ads you too can make all of your PNO events go viral!

Complete Audio Narration

As an educator you are aware that people learn three different ways. By Seeing (Visual), By Hearing (Audible) and Dy Doing (Hands on Participation).Every one of our Parents Night Out Kits cater to all sorts of individuals and learning styles. Our kits come with complete class plans, flyers, social media campaigns and more. However, not everyone understands what to do with all of their resources. By utilizing our audio narration section, you can learn exactly what to do. We walk you through the entire process step by step to guarantee your event is a success! Sit back, kick your feet up and listen our PNO team explain just how its done.

Entire Class Plan Outlines

For the longest time man has tried to reinvent the wheel. But as the saying goes, “if it ain’t broke don’t fix it.” Perhaps you’re a school owner and you’ve tried running your own parents night out events and you’ve seen little to no participation. You keep trying because you’re resilient, determined to get it right. But like most school owners who experience this, the low turn out events usually outweigh the big turn out events. Frustration sets in and you’re in your office pounding your head against the wall trying to figure out what you’re doing wrong. Well, our PNO kits are here to fix all your problems, they come with complete done for your class plan outlines. From pre-framing students, to marketing, to the day of the event, we’ve got you covered. Our outlines lay out every little detail and cover all the specifics for your PNO event, it’s almost like we are there running it with you!